Breaking Formulas, Building Futures: A New Era for Melanated Women

HUESKINB isn’t just looking to be the next “It Girl” brand. We are going beyond that. Building a brand that not only stands the test of time but also transcends the market, the hearts and minds of Black women and girls in a way that hasn’t happened before. It’s going beyond the sale and simply a product. As a black woman, I realize much of our experiences and our stories have been overlooked, not centered in the world, and have gone untold and unheard. I want to give us our own place where we can show up—comfortably, where we are seen, centered, and celebrated. To begin to think differently about the world and take action in ways that aren’t just talks of change but actual change in the beauty and lifestyle industries, even down to the structure, creating new ways to do business - and to better position ourselves for our future. To create systems that are practical and support our unique needs for ourselves and young girls of the future. Where melanated women and girls are seen, heard, nurtured, and supported.

We aren’t just trying to replicate what’s already been done, seen, or simply following those “formulas” to recreate based on a system that always works to make a sale. We are going beyond the boxes—not only thinking differently and challenging societal norms but also creating new systems that better support our personal needs as melanated women, globally, and as a community in society as a whole. We also aim to create lucrative opportunities for melanated women and girls and build a community where we are centered, seen, heard, and nurtured.

We are discussing the details to better position and create a brand that transcends and supports Black women and girls, with emphasis on our future with a strong focus on Black women and girls and the building of our own table—one that supports us, centers us, and establishes our footprint in the beauty and lifestyle industry. We aren’t waiting around to advocate in hopes that companies and those outside of us acknowledge and center us beyond Black History Month, or include and sprinkle us in advertisements to say and claim they’re “diversified.” It’s time we now, with what we know, transform our ideas into profitable opportunities that support melanated women globally. And not just financially benefiting—but also positioning and creating lucrative opportunities as well.

And we are doing all of it with integrity and authenticity. This isn’t anti-anyone; it’s actually about giving space and opportunity to center melanated women and girls in a whole new way—through giving opportunities where they once never existed or were held. This is particularly important for our little Black girls, who have rarely been centered in society. It’s about creating a ripple effect, penetrating the hearts and minds of our future generations. Teaching girls what it means to center themselves, to self-care, nurture, and care for themselves in healthy ways and practices.