In the ever-evolving landscape of beauty and lifestyle industries, women of color have often found themselves on the sidelines, their voices and perspectives marginalized. However, this is changing. Looking to the future, there is a clear opportunity for women of color to not only carve out a space for ourselves but also to set the foundation for future generations.
Creating Our Foundations:
One of the most exciting aspects of the future is the opportunity for women of color to create their foundations within the beauty and lifestyle industries & beyond. From beauty brands that cater specifically to the diverse needs of women of color and lifestyle platforms that celebrate our unique cultures and experiences, the possibilities are endless. HUESKINB is a prime example of a brand that is leading the way in this regard, with our focus on inclusivity and empowerment.
Intersectionality in Beauty and Lifestyle:
Intersectionality, the interconnected nature of social categorizations such as race, gender, and class, plays a crucial role in these industries. Women of color often face unique challenges and opportunities that must be addressed. By embracing intersectionality and celebrating diversity, a more inclusive and representative industry can be created.
Building Strong Community Bonds:
Central to the future of women of color in these industries is the need to build strong community bonds with other like-minded businesses with comparable values, by coming together, sharing resources, and supporting one another, a network that uplifts and empowers everyone can be created. Platforms like Black Girl Beauty and Women of Color in Business are great examples of communities that are already doing this important work.
Establishing Industry Bonds:
Partnering with like-minded individuals who support businesses of marginalized businesses can lead to greater visibility and success. However, this isn’t where we should stop. While yes building a foundation amid the current economy is critical, building for the future would be where we will see and amass greater opportunities and success.
It’s a matter of coming together to think in means of creation and innovation. To not just subject ourselves to only succeeding in the “right now”(right now being the current society) but what if we could do both? Innovating for now AND the future? What I mean is, future planning and initiatives that will better position women of color and allow for a strong future foundation. What if taking this step means, we are no longer in a position where we are “asking” to get in the door, for acknowledgment, or even a seat at the table?
Still, by changing our focus and approach to how and the way we conduct business, we are now creating the table, opening the door for future women and girls, and giving ourselves acknowledgment. What if rather than just setting the trends and tone of society lead the trends while also profiting from all that we create? Essentially seeing an all-around return on our efforts.
Setting the Pillars for Future Generations:
Looking to the future, it is essential that women of color not only create opportunities for themselves but also for the women and girls who will come after them. By setting the pillars of the future now, future generations of women of color can have the tools and support they need to thrive.
The future is bright for women of color in the beauty and lifestyle industries. By working together, building strong communities, and embracing intersectional identities, a future where all women and girls have the opportunity to thrive can be created. Let's join hands and pave the way for a future that is truly inclusive and empowering.