Goals
Our goal is to become the first globally recognized, black women-owned beauty and lifestyle brand for women of color while addressing the issue of media representation. We aim to combine black women, luxury experiences, self-care, and rest to create an exclusive brand that inspires and empowers women around the world. We believe that women of color are often pushed to prioritize work over rest, which can lead to burnout and other negative effects. As a result, we want to change the messaging we send out to women of color while encouraging women to live and create more balanced lives. Our ultimate goal is to improve the lives of women of color through routine and rest, and to encourage women to place themselves as a priority.